Free Tools for Accessible Marketing

Welcome to Accessible Marketing, your comprehensive resource for integrating accessibility into your marketing strategies.

2 designers working on a brand and colour palette

Reaching Everyone, Effectively

In today’s dynamic landscape, ensuring your marketing materials and brand are accessible to all is no longer merely an option; it’s a strategic imperative. This commitment extends beyond compliance, fostering broader engagement and reinforcing brand integrity. We built this website in support of our ongoing commitment to making the web more accessible for everyone, providing clear, actionable insights designed to empower you in developing inclusive and effective campaigns.

And best of all, it’s free! If you love it, share it with your friends, and if you have a feature request, please send a message to [email protected].

Think Beyond Purely Visual Marketing

WCAG Contrast Grid Colour Accessibility Checker

This free tool lets you choose your brand colours, displays all possible combinations in a grid, and provides WCAG accessibility compliance levels for the contrast of each combination.

Why should you use this tool?

Your chosen colour combinations may look amazing to you, but could be difficult to read for those with visual disabilities like colour-blindness.

1. Add your brand colours

Paste the hex code or choose the colour with the colour picker. Label colours as primary, secondary or tertiary and mark them for use in text.

Select your colours

2. Review accessibility grid

The grid displays shows the accessible compliance between your colours so you can choose colour combinations that provide the best contrast.

Screenshot of a table with colour combinations and WCAG compliance levels for each colour combination.

3. Preview your colour palette

A basic live preview is provided below the table to view the color combinations in use, and varies based on your color order and what you labeled as text candidates.

Screenshot of live preview of chosen colour combinations.

The Strategic Advantage of Accessible Marketing

Adopting an accessible approach to marketing offers significant benefits:

Expanded Market Reach

By removing barriers, you naturally connect with a wider audience, including individuals with disabilities, a substantial and often underserved demographic.

Enhanced Brand Reputation

Brands that champion accessibility are perceived as responsible, innovative, and socially conscious, strengthening their public image and fostering deeper trust.

Mitigated Compliance Risks

Understanding and adhering to accessibility standards helps prevent potential legal challenges and ensures your marketing efforts are on solid ground.

Catalyst for Innovation

The principles of accessible design frequently lead to more creative and user-friendly solutions that benefit all consumers, not just those with specific needs.

Recent Insights

Neurodiversity

Marketing to Neurodiverse Audiences: Clear Communication Strategies for Neurodiversity

Unlock clearer, more effective marketing! Learn key strategies for communicating with neurodiverse audiences, focusing on plain language, intuitive design, and thoughtful copywriting that ultimately benefits every person interacting with your brand.

Reading time: 6 minutes

Commuter watching video with closed captions while on a train.

The Power of Video Captions: More Than Just for Deaf Users

Captions are a powerhouse for your video marketing! Discover why they're not just for deaf users, but actually boost SEO, improve comprehension, increase engagement, and ensure your video content connects with a far wider audience.

Reading time: 6 minutes

Marketing professionals working on a content calendar.

Your Content Calendar, Reimagined: Planning for Inclusive Marketing from Day One

Stop treating accessibility as an afterthought! Discover how to transform your content calendar to plan for inclusive marketing from day one, saving time, reducing stress, and expanding your reach significantly.

Reading time: 6 minutes

High five between friends

Decoding WCAG: A Marketer’s Simple Guide to Web Content Accessibility Guidelines

WCAG sounds complex, but it's your marketing superpower! Dive into this simple guide to the Web Content Accessibility Guidelines' four core principles (POUR) and discover how understanding them can boost your SEO, expand your audience, and build massive brand trust.

Reading time: 9 minutes

Live streaming product reviewer.

Inclusive Events: Marketing & Access for Your Webinars & Live Streams

Are your webinars and live streams truly open to all? Learn how to make your virtual events inclusive, from accessible registration and real-time captioning to post-event resources, enhancing your brand's reach and reputation.

Reading time: 7 minutes