I design and produce newsletters for several client organizations and one of these recently received a large donation in response to their newsletter (yay!) and they asked me for some ideas for how to thank they’re donors. I think its imperative that you do thank those donors and wanted to share my ideas with you here:
- Recognize the person either specifically or anonymously on your website, facebook or twitter accounts. One of my favorite ways to mention a donation is to give an example of what it helps. ie. “Donations like this help us to put together our youth program each year which…”
- Thank the donor directly with a hand-written note signed by everyone at your organization (again with the mention of what that donation actually does).
- If you want to get really creative, make a thank you video. Everyone has phones with video cameras now, so it’s easy and takes only a few minutes! Just gather around and say thank you on video. Then either send it to the donor and/or post that to your social media accounts. It’s that personal touch that’s really key!