What is responsive design?

When I talk about website design and development, I always make sure to not the all of the sites I build are mobile responsive. Perhaps you’ve wondered exactly what that means. Well, as I’m sure you are aware, more and more people are accessing sites just as much from cell phones, tablets (and even tv’s), as they are from computers,… Continue Reading What is responsive design?

3 reasons you need a Brand

I believe strongly in Branding and the value it brings to non- and not-for-profits and wanted to share our my three reasons why your organization needs a brand. (If you’re still confused about what Branding is, click here to read a bit more.) Be consistent – You know organizations that are well branded – American Red Cross, World Wildlife Fund, YMCA. You… Continue Reading 3 reasons you need a Brand

Scared of social media?

Over the years, I have met so many non-profit executives, staff and board members who get genuinely freaked out when the discussion of social media comes up. Honestly, I think it’s understandable that so many are hesitant about social media – there are a lot of platforms, it’s hard to know where to start and it feels like it takes… Continue Reading Scared of social media?

Your non-profit’s first impression.

I’m sure you’ve heard the word Branding. Maybe you’ve wondered what it is or if it matters to your non- or not-for-profit? To put it simply, Branding is your non-profit’s first impression. Its what the community, your Consumers, potential donors, volunteers, etc. see, think, believe when they encounter your organization. Your brand can include your logo, tagline, colors, website, marketing… Continue Reading Your non-profit’s first impression.

Nonprofit Social Media Basics

Recently I was at a launch party for the new website that my team and I created for a nonprofit organization.  This project had been a lengthy one, recreating the entire visual identity of this organization, creating a new highly functional website and setting up all of their nonprofit social media.  There were people there that were part of the… Continue Reading Nonprofit Social Media Basics