Over the years, I have met so many non-profit executives, staff and board members who get genuinely freaked out when the discussion of social media comes up. Honestly, I think it’s understandable that so many are hesitant about social media – there are a lot of platforms, it’s hard to know where to start and it feels like it takes up a lot of time. While all of these factors can be true, none of them need to be true.
Social media is a fact of life now and if you’re not using it, you’re getting left behind. The key to social media – just like most other parts of running your organization – is to approach it with a thoughtful strategy.
- Yes there are a lot of platforms, but most likely there are only 1 or 2 that will benefit you.
- Knowing where to start can be a challenge but that’s where I come in, I offer Social Media Getting Started packages for a low fee that tell you exactly how and where to get started. You basically pay me to map out the plan for you and get you set up and then you do the rest yourself using the tools I give you.
- It doesn’t have to take up a lot of time. Part of getting started is deciding how much time you can put into it and sticking with that. Social media is just like any other form of marketing and advertising – you decide what you want to do and then you do that much.
And finally, I want to emphasize that not only is it an invaluable tool for reaching your audience, but it can be fun! It’s an amazing platform to brag a little, show off a little, have conversations with people and get the word out!